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Cracker Barrel rebrands logo

Fox Business on MSN · 3h

Cracker Barrel stock plunges amid brand makeover backlash

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping restaurant changes.

CBS News on MSN · 8m

Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

Shares of Cracker Barrel fell $4.22, or 7.2%, to $54.80 in Thursday trading, shedding $94 million in market value. The stock had dipped to a low of $50.27 earlier in the day, representing a loss of almost $200 billion in its capitalization.

Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

2h

Cracker Barrel changes logo. See new 'cold and sterile' design, why some hate it, Ohio locations

Cracker Barrel changed its logo for the first time in over 40 years, and some fans aren't happy with the new design. Take a ...

Delish on MSN30m

Cracker Barrel Is Making A Major Change & Customers Are Freaking Out: 'This Ain't It'

Cracker Barrel debuts a new logo and rebrand under “All The More.” Fans dislike the change as menus and restaurants across ...

The Progress-Index on MSN1h

Cracker Barrel announces menu, logo changes. What can Missouri restaurants expect to see?

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel," but reactions have been mixed.

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