Critics say the rebranding is a risky move for a company already struggling with thin margins.

The Democratic Party and California Gov. Gavin Newsom’s press office's X accounts joined the backlash against Cracker Barrel after it released its new text-only logo earlier this week.

The chain is rolling out a simpler interior design for diners to savor the taste of southern classics like buttermilk biscuits and hashbrown casseroles.