Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Nike partners with Kim Kardashian's Skims for new women's athleisure brand
Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
What all 30 MLB teams' Nike jerseys look like at spring training after the much-needed updates for 2025
MLB listened to the complaints from the players and opted to roll back many of the changes from 2024. And just in the early ...
Inside the Mojave Desert train heists targeting Nike sneakers
A string of heists targeting BNSF trains in California and Arizona resulted in the theft of $2 million worth of Nike sneakers ...
Caitlin Clark Reveals Unexpected Off-Court Hobby in Nike Interview
Indiana Fever icon Caitlin Clark has a relatable hobby off of the basketball court that is surely surprising to many.
Nike's Financial Strength: What Moneyball Data Reveals
Nike's strong financial metrics and product scores represent solid fundamentals, while the high GARP (growth at a reasonable ...
The Nike Air Foamposite One ‘Galaxy,’ One of the Wildest Sneakers Ever, Is Finally Back
Nike’s original Galaxy Pack and dropped way back in 2012 to commemorate NBA All-Star Weekend, long the high point of the year ...
Nike Free Metcon 6 review: a Jack of all trades
The Nike Free Metcon 6 is a ridiculously comfy and supportive hybrid workout shoe ideal for cardio classes, HIIT and lifting ...
Nike Looks Like It's About to Disappear From Bill Ackman's Portfolio. But the Billionaire Investor Is Really Doubling Down.
In a recent presentation, Ackman and Pershing disclosed that Nike will soon look like it's disappeared from Pershing's portfolio when the fund files updated disclosures for Q1 2025 in a few months.
Nike Is Selling $100 ‘Phoenix Waffle’ Shoes for $66, and Shoppers Say ‘Do Yourself a Favor and Grab a Pair'
Nike is selling Phoenix Waffle women's shoes for only $66. That's 34% off the original retail price of $100. The discounted ...