The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

Amazon Prime Day 2025 takes place between July 8 and July 11, but thousands of deals are already available for shopping. This year, the available TV deals include many brand-new 2025 models that recently hit the shelves.

One of the most exciting deals available today is on the Samsung T9 Portable SSD 2TB, which hit its all-time-low price of $169, down from $299. The 4TB model is also getting a huge discount at 42% off during Prime Day ($319) so it’s the perfect time to level up your storage.