The Clorox Company CLX reported impressive fourth-quarter fiscal 2025 results, wherein both top and bottom lines beat the ...

Sales promotions are typically judged by their effect on market share. However, market share gains can be short-term—they may be lost when the promotion ends or when competitive activity increases.

Many types of sales promotions can induce a consumer to buy your goods or services. A product sample delivered to the consumer's door is a good way to introduce a new product, but also one of the ...

Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering ...

Consumer-Oriented Sales Promotions Consumer-oriented sales promotions can be inducements offered by retailers to consumers, such as half-off coupons you might receive from your local pizza store.

The move raises questions about the Cybertruck’s ability to sell on its own merits. Tesla launches head-turning promotion in attempt to boost Cybertruck sales — here's what it's offering first ...

We're all consumers so we're familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

Tracking baseline sales shows the strength of your brand by measuring sales made without promotions. It’s one of the best signs that investing in your brand is paying off. You should also keep track ...

This exploratory study examines the differences beween sales promotions that achieved their objectives and those that did not. For both consumer and trade promotions, the key success factors differ ...

Seasonal Sales Promotions For Thanksgiving Thanksgiving is a time for family and friends to gather around the table. Along with laying out a spread large enough to feed everyone in their family ...