Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance.

Imagine that a company named Generico Housing Insurance Inc. wants to build an ad campaign to promote its new insurance coverage for egg damage caused by bored teenagers. Which approach do you think ...

Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t particularly well-received.

There haven't been any big studies on the impact of PPC, AdWords ads, on organic click through rates since Google dropped ads from the right rail in February. But a new small test has one advertiser ...

Valerio Celletti posted on Twitter (hat tip @Gianps) a screen shot of a new Google AdWords test where they are testing showing an additional description field in AdWords ads to make the ad even longer ...

We all know that the Google Adwords keyword tool is only an estimator and is usually not very accurate at all in determining the search volume for keywords. So how do we find out which keywords have ...