A month has passed since the Texas Tech athletic department officially entered into a new era when adidas became the new apparel partner for the Red Raiders. Football was the major player in the brand ...

Patrick Mahomes and Adidas have inked a 10-year deal with Texas Tech University to become the university's new apparel, footwear and uniform apparel provider. Courtesy of Texas Tech Universit The ...

LUBBOCK, Texas (News Release) - adidas and Texas Tech University today announced that adidas will become the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders ...

Texas Tech's 10-year agreement with adidas to become the official uniform, shoe and apparel supplier for the Tech athletics department is for $59.25 million. The contract includes $50 million in total ...

A significant NIL opportunity has opened for Georgia Tech athletes. On Wednesday, Adidas announced that it will offer NIL deals to all athletes at the 109 Division I colleges contracted with the ...

Yes, Georgia Tech coaches and athletes are excited to be wearing Adidas gear, a partnership that officially goes into effect Sunday. However, for the athletic department, the excitement isn’t due only ...