Add Yahoo as a preferred source to see more of our stories on Google. Speakers from media buying giant GroupM and smart-TV data innovator Vizio will deliver keynote sessions. Opening the event will be ...

SAN FRANCISCO—The buying and selling of advertising has undergone a sea change. It’s not enough to blanket a market with advertising and hope something sticks. Instead, advanced advertising technology ...

Add Yahoo as a preferred source to see more of our stories on Google. Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s ...

"Discovery is excited to take an active role shaping the future of advanced audience buying" by taking a minority stake in the venture of Fox, NBCUniversal and ViacomCBS. By Georg Szalai Global ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by John Link, VP of sales at AdImpact. There are two distinctly different types of media ...

Networks and stations are turning to advanced advertising technology to be able to deliver the incremental reach advertisers crave and more immersive experiences for viewers When you purchase through ...

Brian Katz has joined MRI-Simmons as vice president of advanced advertising. He joins from TV measurement service 605, where he was senior vice president of sales, and previously held senior sales and ...

Spread the love“`html As we enter 2026, the landscape of performance marketing is undergoing a seismic shift, largely due to the advent of AI advertising platforms. These technology-driven tools are ...