Picture this: Scrolling on Instagram, you come across a video of a woman recounting a deeply personal story. After escaping domestic violence, she was able to shop for high-quality clothes to begin ...

Microsoft Advertising has launched the Marketing with Purpose Playbook and course, based on their deep dive into consumer research about the impact of purpose on building customer trust, and ...

Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you ...

Marketing With Purpose How are brands deciding on partnerships? Carla Hassan, JPMorgan Chase chief marketing officer, and Sesame Workshop CMO Samantha Maltin discuss why brands need a clear purpose, ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.

Want to create award-winning campaigns in 2026? This blog comes from reviewing the full shortlist of entries from the 2025 B2B Marketing Awards. Reviewed by more than 100 independent, client-side ...

Ad Age’s 2026 Creativity Awards honor the industry’s most compelling work and the people who made the campaigns come to life.