Apple is bringing additional firepower to its US manufacturing effort, partnering with four companies that will help make components, including sensors and integrated circuits, for products it sells worldwide.

Apple says it’s expanding its American manufacturing program with four new partners. The tech giant is working with Bosch, Cirrus Logic, TDK, and Qnity Electronics to manufacture essential materials and components in the U.

Next month, tech giant Apple will turn 50, marking five decades since Steve Jobs and his co-founders set out to put powerful technology in the hands of everyday people. David Pogue joined NPR’s Michel Martin for a conversation about his new book Apple: The First 50 Years – and said he sees the company’s story as one of “focus.

Apple Maps will launch ads this summer in the U.S. and Canada. Plus, a new suite of Apple Business offerings arrives April 14.

Apple will host its annual Worldwide Developers Conference in June, showcasing AI advancements and new software. Maps ads are coming.

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As a tech enthusiast who's spent five years tracking Apple deals, I can tell you this: Black Friday deals brought enticing record-low prices, some of which have already come and gone. But with the end of Black Friday sales comes the start of Cyber Monday ...

Even Apple is having some fun with the color with the latest iPhone 17e in soft pink and MacBook Neo in Blush. Also: I can'

Apple has announced Apple Business, a new all-in-one platform that the tech giant says includes “key services companies need to manage devices, reach more customers, equip team members with essential apps and tools,