Private equity-owned Asda has been hit by a sell-off of its bonds and loans as investors in the struggling UK supermarket chain grow concerned that accelerating sales declines will jeopardise its ...

Asda is losing customers and market share despite lowering prices and reviving historic pricing campaigns, with industry data showing continued sales ...

The industry data suggests that despite Asda embarking on a turnaround, it has been losing ground to rivals.

LONDON, March 21 (Reuters) - British supermarket Asda is lowering prices on a further 1,500 products, it said on Friday, stepping up a price war that has seen shares in rivals slide over the last week ...

Asda's bond price reached a new low following disastrous Christmas results, where it was the only major supermarket to lose sales ...

Asda has promised to keep slashing prices to widen the gap with rival supermarket chains, as Chairman Allan Leighton seeks to win back customers. Britain’s third-biggest grocer is now between 3% and 6 ...

It's an issue affecting shoppers in other stores too.

U.K. grocer Asda reported an improved sales performance over the past four months as it benefits from its new low-price strategy, and said this has continued into May. The U.K.'s third largest grocer ...