In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which ...

Marketing attribution tracks and connects customer communications back to the channels that the customer interacted with, and the data gleaned from these connections has the power to bolster your ...

Proper attribution is a challenge for marketers. Customers that purchase on the very first visit to a website are a rare species, and marketers spend most of the time unraveling the tangle of customer ...

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. One of the biggest announcements to come out of Google ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net ...

Attribution Example Let's say you sell hair care products and run a haircare website with a blog, email list, and a monthly newsletter. You have also created Facebook ads, an eBook, and a YouTube ...