B2B marketing is being reshaped by tighter budgets, longer buying cycles, and growing pressure to prove revenue impact. Insights from LinkedIn’s SaaS CMO Circle show how marketers are moving beyond ...

MiQ’s report says marketers must replace rigid funnels with flexible, cross-channel strategies as consumer journeys grow more ...

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The final stage of the B2B marketing funnel has quietly become its most powerful engine. Advocacy, once treated as a retention metric, is now the driver of discovery, trust, and growth. Buying groups ...

Six months ago, the B2B marketing funnel could still be drawn on a whiteboard without too much thought: awareness, consideration, decision. A prospect discovers you, engages with your content, becomes ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. This era of digital marketing is dominated by reporting ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

Some funnels thrive. Others show warning signs before they collapse. The marketers who win are the ones who spot the symptoms early and act fast. Step into the marketing ER with NetLine’s Josh Baez ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “We just spent a bunch of money on advertising. Why don ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Most business-to-business marketers say they are looking ...

This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Mapping content to the traditional funnel adds no value, ...