CLEVELAND, Ohio -- Once self-described as “Just a kid from Akron” LeBron James first joined the Cleveland Cavs, then the Miami Heat, next the L.A. Lakers and now he’s joined Mattel’s Barbie team as a ...

Mattel, the 73-year-old toy company that owns brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, announced this week that it is launching a new division, Mattel Films, focused on ...

This week, Hasbro announced it would cut nearly 20% of its staff, or about 1,100 jobs, with CEO Chris Cocks saying that “the market headwinds we anticipated have proven to be stronger and more ...

In physical form Steel will be a 6-inch plastic superhero action figure, with a well-developed backstory. His mission is to harness the turbo energy he possesses to morph into different cyborg forms ...

Last week, President Donald Trump advised Americans that his trade war could result in children’s dolls costing “a couple bucks more.” That, at least, seems to have come to fruition. Mattel, the toy ...

Shop the best discounts on kids' toys and games in the Amazon Prime Day sale this October. Save big on LEGO, Disney and more.