AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to ...

Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. Even though it is often maligned, Bing is not as irrelevant ...

The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads. Bing Ads will adopt Upgraded URLs in an effort to help advertisers migrate ...

A WebmasterWorld thread has some Google AdWords advertisers concerned that Microsoft's search engine crawler, BingBot, may be crawling their Google AdWords ads. One advertiser said he noticed that ...

Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads. Google Import, the tool which allows users to import AdWords campaigns to Bing Ads, ...

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on ...

Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called "automatic imports" and it is basically a one way sync from ...