This video uses a blue eye color illusion to make viewers stare at the center of the screen. The setup claims that the image ...

This mind-bending optical illusion plays with perception and highlights how easily the brain can be fooled by visual cues.

Add Yahoo as a preferred source to see more of our stories on Google. Don't stare too long. Spoiler: It’s a trick question. They look kind of purple, but they’re all technically the same blue. But ...

Shading brings 3D forms to life, beautifully carving out the shape of objects around us. Despite the importance of shading for perception, scientists have long been puzzled about how the brain ...

New research shows that expectations strongly shape how we perceive sweetness — people often believe they’re tasting real sugar when told they are, even if the drink contains artificial sweetener.

Why does the brain split visual spatial perception between its hemispheres? A new review by neuroscientists examines the advantages and trade-offs, and how the brain ultimately makes vision feel ...

An important feature of human cognition is the ability to predict sensory outcomes of motor actions and infer actions from sensory information – a process enabled by action-perception coupling.

A team of scientists has identified areas of the brain that are activated when a person becomes aware of themself and their thoughts. This enigmatic process appears to be controlled by the thalamus, a ...