Formula E gave Bridgestone a monumental list of specs for its Gen4 rubber. Here's how Bridgestone delivered the solution: its new, sustainably-derived Potenza tires.

Electric vehicles are awesome, their ongoing costs are dramatically cheaper than ICE vehicles, but there’s one maintenance cost you can’t avoid.. tyres which are rarely cheap. Typically EVs weigh more ...

Bridgestone is teaming up with Einride, a Sweden-based company developing electric and autonomous vehicles, to use its smart-sensing tires on Einride vehicles and bring them to the U.S. Einride will ...

Bridgestone Turanza EV rolls past in near silence on a damp suburban street, the usual hum from a Tesla Model 3 dropping to more of a low whisper as it passes the grocery store entrance. You notice ...