There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

Opinions expressed by Entrepreneur contributors are their own. Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners ...

LONDON (Reuters) - Britain's five mobile phone networks have agreed to join forces and appoint a trade body to promote advertising over the medium, they said on Tuesday. Vodafone , T-Mobile , Orange , ...

This past week, Apple bought ad company Quattro Wireless for nearly $300 million, just on the heels of Google's November acquisition of AdMob for $750 million. Host Liane Hansen speaks with Gene ...

At a time when the ad industry’s leading economists and forecasters are rethinking the concept of the media “line items” they used to calculate ad spending and growth, it’s interesting that none of ...

T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

With all of the activity and change going on in the mobile economy, VentureBeat has decided to create a “Mobile Advertising Index” to help find and track the most reliable companies in mobile ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Mobile Posse is a mobile advertising firm that claims to deliver targeted advertising, as well as “idle screen interactive content delivery,” which takes advantage of the time a customer is not ...

Apple's nascent advertising business is in a good place to take advantage of the booming mobile advertising market, though the opportunity is limited because of its privacy focus, JP Morgan says. In a ...

The results of a nationwide online survey of U.S. adults conducted by Harris Interactive in August, 2006, finds that 26% of current mobile phone subscribers say they would be willing to watch ...