ST. LOUIS Express Scripts has announced a new initiative aimed at advancing consumer communications in health care, inspired by $600 million in savings, a six-fold increase for generics in the statin ...

For life sciences brands to drive prescriptions, it’s crucial to target the right healthcare professional (HCP) with the right messaging at optimal moments as they tend to their patients. Therefore, ...

Disagreement is inevitable. It’s a natural part of any relationship, be it personal or professional. However, how we disagree can make all the difference. For entrepreneurs, mastering the art of ...

Many sales teams will develop a loose “script” to follow as a foundation for their pitch to new prospects. While it’s smart to have a basic script as a jumping-off point, it’s crucial to ensure that ...