“Go Big or Go Home” can apply to a lot of things, including tattoos, but it doesn’t always have to. In recent years, small, simple and, dare we say, subtle tattoos have become increasingly popular.

What do Hailey Bieber, Rihanna and Selena Gomez have in common? Besides, of course, flourishing beauty brands. Why, small tattoos, of course. The mega-celebrities are dotted with small, medium and ...