AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

According to Fenergo estimates “poor customer experience” is costing financial institutions $10 billion in revenue per year. 36% of financial institutions have lost customers due to inefficient or ...

Financial services brands are at a crossroads. The industry is shifting from tradition to innovation, causing many organizations to rethink the way they connect with customers. But many leaders, ...

Consumers exhibit a significant trust deficit in autonomous AI for financial decisions, despite growing interest in AI-enabled finance tools.

Global Enterprise Financial, Inc. has introduced GEF One, a technology and financial-services access platform designed ...

Artificial intelligence has gone mainstream. The term is now regularly appended to all manner of tools and technologies, even when it’s unclear exactly what role AI plays in delivering desired ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

This May, the Financial Ombudsman Service (FoS) reported a 67% year-on-year spike in consumer complaints, with 141,846 lodged in the last six months of the year alone. Of all the sub-sectors, it was ...

For all the talk about customer relationships and customer experience in banking, a big consumer survey confirms many banks and credit unions lose loyalty when they view customers as “accounts”, ...

BRUSSELS & TEL AVIV, Israel--(BUSINESS WIRE)--KBC, a leading multi-channel bank-insurance group with a geographic focus in Europe, has partnered with Personetics, the leading global provider of ...