What does a data quality manager do? Your email has been sent A data quality manager is responsible for assessing, managing and maintaining data quality across an organization. This can include ...

"If you focus on the enterprise segments, then all of the AI solutions that they're building still need to be evaluated, ...

To establish a consistent approach to assess, manage and improve data quality across the data lifecycle, covering a wide spectrum of data types, and taking into account the blurred line between data ...

Most of the deficiencies, and therefore perceived data quality issues, are caused either by misinterpretation of source data or data changes that were missed. It is vital to properly understand how a ...

NEW YORK—In an important step forward in the industry’s efforts to improve measurement, the Media Rating Council (MRC) has issued a draft version of its Outcomes and Data Quality Standards. The ...

Data quality assessments help you avoid introducing errors into your database. Learn how they work and why you need them. Image: Sikov/Adobe Stock Data quality assessments have the same goal that data ...

Though many executives acknowledge the importance of collecting high-quality data on their operations, a new study of 75 companies finds only 3 percent have high-quality data, according to the Harvard ...

Competitive business strategy increasingly relies on data analytics. The core techniques of data analysis are increasingly accessible thanks to commodity Business Intelligence packages, modern open ...

The Media Rating Council on Wednesday released its final version of its standards on Outcomes Measurement and Data Quality. The document is the end result of a project led by MRC that included a ...

NEW YORK—In a notable advance in the industry’s longstanding efforts to measure how well ads actually impact sales and the objectives of a marketing campaign, the Media Rating Council (MRC) has ...