Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales. The bicycle retailer tap JHG, a Southern California-based digital marketing agency, to ...

A source in the bike industry sent along these photos of Electra’s new “Ticino” line of bikes. According our source, every part (except drivetrain components) on the Ticinos have been custom made by ...

Trek's electric bike spinoff brand Electra certainly knows a thing or two about providing budget-friendly e-bikes that are loaded chock full of features. Indeed, in the world of bikes—electric or ...

I usually wouldn’t post about a bike that has no connection to Portland and that I haven’t even ridden yet…but the new “Amsterdam” bike from Electra could make a serious run at being the perfect ...

There’s no reason why a bike can’t pack some added oomph. Electra Bicycle Company’s new Café Moto Go! is an electric bike that’ll allow riders to zip around town “like a bat out of hell,” reaching ...

It’s springtime. You’re starting to see them everywhere: the girl on the Electra pink Hawaii, the dude wheeling down the Crystal Pier on his Tiger Shark beach cruiser, the aging hipster-prof pulling ...

Electra is coming in hot, attacking the growing low-cost electric bicycle market with the company’s newest e-bike. The Townie Go! 7D is designed to give riders the classic Townie feel without the ...

Rapidly developing technology surrounding electric bicycles has allowed manufacturers to experiment with all sorts of designs. Not too long ago, a bicycle designed to carry two people was rather hard ...

Though stripped back and designed for speed and handling rather than cruising comfort, the Café Racer motorcycles of the 1960s continue to inspire modern two-wheelers to this day. And it's to this ...

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