Move away from the idea of having content that’s so good it’s “going to go viral.” It just isn’t happening. The number of people your posts are reaching organically right now are really low. Why?

Most search marketers are familiar with using intent data from search queries to target paid-search ads on engines or display ads on publisher sites, but a startup called Perfect Audience built a ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

It’s amazing how fast the business landscape can change. We’re seeing it right now, with the vindictive coronavirus wreaking havoc on our economy, our health and our real estate businesses. Many of us ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketer Kahuna is moving beyond mobile today by announcing a ...

Much has been made of Facebook’s success with mobile ads -- they helped the social network boost revenue by 61% year-over-year -- and AdRoll, a retargeting firm, has released new data about ...

What happens when Facebook launches its clear history tool, so users can delete personal data? For marketers building retargeting campaigns and lookalike campaigns, does this trigger a big yawn or a ...

Facebook faces greater competition from Google in mobile ad campaigns that target people who have previously used an app, per a study that mobile attribution and marketing analytics firm AppsFlyer ...

Facebook is launching another retargeting tool, separate from FBX, that will allow a website owner to serve ads on mobile and desktop via custom audiences. It’s like the Facebook version of Google ...

Facebook is constantly changing it’s website to stay fresh and new, as well as keeping up to speed with the ever changing world of online marketing. This happens so often it can be hard to stay up to ...

Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2. The report was based on data from a ...