From casting to shooting: Fender visuals created with 7 artists

StratocasterHirohisa Nakano. An advertising photographer based in Setagaya, Tokyo. In addition to photography, I am also ...
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I went behind the scenes at Fender Japan to find out why its guitars are so radically different – and what’s stopping them reaching the US

Add Yahoo as a preferred source to see more of our stories on Google. Fender is a historic American brand and many of its most prized instruments are still built in California. Yet some of its most ...
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Fender Japan stakes a claim for 2025’s most breathtaking electric guitar with the Sakura Telecaster

Add Yahoo as a preferred source to see more of our stories on Google. Fender Japan has expanded its range of distinctly, well, Japanese offerings with the Sakura Telecaster – a jaw-dropping electric ...