Ford writes down $19.5 billion
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Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.
Ford cuts F-150 Lightning production as CEO Jim Farley shifts strategic focus to hybrids and affordable EVs, taking massive $19.5 billion charge.
Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.
Ford says the next generation of the F-150 Lightning pickup truck will transition to a range-extended EV powertrain.
Ford's next-generation F-150 Lightning ditches a pure EV format in favor of a gasoline-backed extended-range electric truck that promises massive range and towing capability.
Ford is reworking its future around what customers are actually buying, stepping away from cost-heavy electric bets that no longer add up.
Desperate to catch up with Chinese automakers, Ford is redesigning its fleet with a Silicon Valley-style team. Is it too late?
Three electric vehicles are gone as the automaker pivots to hybrids, range-extended trucks, and battery storage in a sweeping strategic reset
Looking into buying a new truck? We compare the 2026 Nissan Frontier and Ford Ranger in performance, capability, and more to see which model is the better buy.
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