In a first-of-its-kind venture for both entities, Friskies and BuzzFeed have created a Super Bowl commercial. It's the first time the cat food company has advertised during the Super Bowl, and the ...

The Campaign Spotlight in last week’s issue, about new advertising for Friskies wet cat food, generated more comments than usual. Most of them were about the commercial’s psychedelic style. What ...

The Spot: A can of Friskies cat food pops open, unleashing colorful beams of light. We hear a woman’s voice singing: “One little pop can open a world of wonder.” The swirling beams of light coalesce ...

Kittens are on the minds of part of the TUAW crew this week; Editor-In-Chief Victor Agreda, Jr. is now the proud dad of Kit-Kat (yes, we know she has an Android OS name), while my wife and I decided ...