They end up being some of the most memorable parts of a campaign. — -- Campaign slogans can hold more power over voters than any one soundbite or debate performance. The catchphrases are meant to ...

A fast-food brand has caused a stir online with their very blunt packaging, which infers others burgers are "s***." While most outlets go for catchy slogans, one South Korean company opted for a more ...

DAVENPORT, Iowa — Hillary Rodham Clinton’s campaign began with an invitation to “chat” — “Let the conversation begin,” she said in an informal announcement video. It’s ending with a clunker, as she ...

E-commerce site Threadless has spent the last decade crowdsourcing art for its t-shirts and allowing users to vote on which designs it should run. Now it’s giving more power to its customers and ...

When it comes to the NBA Playoffs, a clever, catchy slogan is crucial. You don't want to be the team that isn't selling post-season merch, do you? From the Cleveland Cavaliers, to the Golden State ...

Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why ...

A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...