Givenchy claims it is the first luxury beauty brand to celebrate Pride on Roblox, per release details, and arrives during a fraught period for purpose-driven marketing.

Givenchy Beauty makes over Roblox space for Pride Month The luxury beauty brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ ...

Dive Insight: Givenchy Beauty is overhauling its Beauty House Roblox space for a Pride Month experience, building on its two years of experience with the platform in a push for LGBTQ+ inclusivity.

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform. Replete with its own castle (nodding to the ...