Formula 1's partnership with Hot Wheels now features the full grid thanks to the addition of Ferrari and Aston Martin to the ...
Mattel is expanding its Hot Wheels Formula 1 collection to include all 10 teams and 20 drivers from the 2025 season, rounding ...
Fans can collect the entire 2025 Formula 1 driver lineup in 1:64 scale thanks to the latest release from Hot Wheels.
Expect limited runs and digital tie-ins as Hot Wheels turns die-cast cars into modern memorabilia. As Emily Prazer, Formula 1 ...
With the addition of Ferrari and Aston Martin, Hot Wheels now has the full lineup of 2025 Formula 1 cars covered in 1:64 ...
The FCC has proposed $3.4 million in fines to 21 broadcast licensees for the airing of Hot Wheels Super Ultimate Garage commercials during episodes of Team Hot Wheels. The FCC said that was a ...
Following the announcement of a multi-year licensing partnership with Formula 1® and initial product launch, Mattel, Inc.
Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...
Today, Hot Wheels announced its partnership with New York Giants quarterback Russell Wilson and his five-year-old son, Win Wilson, for a campaign featuring the new Hot Wheels Speed Snap Track System.
The die-cast car is available for pre-order for $25. Hot Wheels is selling a limited edition 1:64 scale die-cast car featuring Brad Pitt's character, Sonny Hayes. F1 The Movie hits theaters on June 27 ...
NBC has handed a series order to car makeover competition series Hot Wheels: Ultimate Challenge from Endemol Shine North America, Workerbee and Mattel Television. The competition, which is based on ...