Formula 1's partnership with Hot Wheels now features the full grid thanks to the addition of Ferrari and Aston Martin to the ...

Mattel is expanding its Hot Wheels Formula 1 collection to include all 10 teams and 20 drivers from the 2025 season, rounding ...

Fans can collect the entire 2025 Formula 1 driver lineup in 1:64 scale thanks to the latest release from Hot Wheels.

Expect limited runs and digital tie-ins as Hot Wheels turns die-cast cars into modern memorabilia. As Emily Prazer, Formula 1 ...

With the addition of Ferrari and Aston Martin, Hot Wheels now has the full lineup of 2025 Formula 1 cars covered in 1:64 ...

The FCC has proposed $3.4 million in fines to 21 broadcast licensees for the airing of Hot Wheels Super Ultimate Garage commercials during episodes of Team Hot Wheels. The FCC said that was a ...

Following the announcement of a multi-year licensing partnership with Formula 1® and initial product launch, Mattel, Inc.

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

Today, Hot Wheels announced its partnership with New York Giants quarterback Russell Wilson and his five-year-old son, Win Wilson, for a campaign featuring the new Hot Wheels Speed Snap Track System.

The die-cast car is available for pre-order for $25. Hot Wheels is selling a limited edition 1:64 scale die-cast car featuring Brad Pitt's character, Sonny Hayes. F1 The Movie hits theaters on June 27 ...

Are you a Hot Wheels' fans? Chance are you may very well be, as more than six billion die cast Hot Wheels cars have been sold since the toy's 1968 release. Now, one of your favorite childhood toys ...

NBC has handed a series order to car makeover competition series Hot Wheels: Ultimate Challenge from Endemol Shine North America, Workerbee and Mattel Television. The competition, which is based on ...