If all Adidas had were Anthony Edwards, it could still very well be poised to be the front-runner in basketball shoes for years to come. The 22-year-old Minnesota Timberwolves guard has firmly taken ...

There’s no question Adidas has found a winning game plan in the U.S. market, but now the athletic giant is facing a new challenge: to maintain momentum. Much of the success has come under the watch of ...

The "decasualization" of fashion over two decades is finally winding down, and BofA says Adidas stock is at risk.

While the footwear industry continues to indulge in retro designs, one brand tends to stand out against the rest. For many seasons, Adidas has become the standard for reviving archival designs and ...

Earlier this month, adidas Golf unveiled the Ultimate365 apparel range. The TWISTKNIT and TWISTWEAVE are new material concepts that manipulate fabric at the fiber level to unlock a new pathway to ...

Damian Lillard, one of the NBA’s top point guards, is known not only for his clutch performances on the court but also for his strong partnership with Adidas. His famous phrase “Dame Time” has become ...

When it catches the light, the all-white shoe shimmers like a radioactive marshmallow. I know it will never look this pristine again. Not just because it will get inevitably dirty, as all shoes do.

In recent weeks, adidas Terrex rolled out a creative campaign that includes opening a cozy yurt in Kazakhstan, while adidas has also become embroiled in legal disputes involving Steve Madden and ...

In retailers' hot pursuit for that magic trick to entice consumers on a mass scale, 3D printing has more or less come and gone as a fad, but to sneaker giant Adidas, mass-market 3D-printed products ...