JioHotstar's new StreamToCart Ads revolutionize video advertising by allowing viewers to shop directly during streaming, ...

In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching for ways to create more engaging, interactive experiences. Traditional ...

The news: Interactivity is becoming a key driver of growth for connected TV (CTV) advertising as the format evolves alongside shifting audience preferences. In a conversation with EMARKETER, Joshua ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...

The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been ...

Reddit has launched a new advertising format called Interactive Ads, which is currently in limited alpha testing with select advertisers. This latest ad unit allows brands to create custom, ...

Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and ...

Samsung Ads, the advanced advertising division of Samsung Electronics, debuts its new interactive advertising format, Creative Canvas —a one-stop shop for advertisers to drive consumer engagement.

Netflix hasn't released heaps of granular data pertaining to its advertising business beyond saying it still represents a small subset of its overall business and that it's growing. In May, Netflix's ...

Adrenaline Interactive, an Ann Arbor-based startup focused on dynamic in-game advertising, has won a $1 million investment as the grand prize of the 2026 PitchMI Championship, one of the largest ...