TV ad measurement company iSpot has announced that it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

NEW YORK — Paramount Global has agreed to measure and transact national TV advertising campaigns using iSpot currency metrics across both its media and streaming properties in the U.S. The CBS News & ...

LAS VEGAS—TV measurement company iSpot.tv has announced that it is building on its Unified Measurement platform with the launch of a dedicated Streaming Measurement offering and new suite of metrics ...

MobileFuse, the in-app, CTV, and DOOH advertising platforms, has announced a partnership with iSpot.tv, the cross-platform TV measurement company. iSpot.tv is MobileFuse’s preferred measurement ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...

NBCUniversal recently named iSpot a preferred trading currency as competition heats up among third-party data analytics firms. By Caitlin Huston Business Writer Goldman Sachs has agreed to invest $325 ...

NBCUniversal and the large Publicis Media media-buying agency will test a new way to measure video audiences in the first quarter, the latest media and advertising entities to cast about for an ...