Th film, conceptualised by JWT, showcases the story of a young couple on holiday in Kashmir who are being shown around by an elderly guide. The guide invites them to his house and assists them with ...

Snow blankets higher reaches brings cheer to tourists, boosts hotel occupancy, restores momentum after terror setback even as ...

Chief Minister Omar Abdullah said on Friday that it is the collective duty of the government and tourism stakeholders to restore Jammu and Kashmir’s position as the country’s pre-eminent tourist ...

Fresh snowfall welcomes the New Year in Kashmir, attracting tourists to popular resorts, including Gulmarg, Pahalgam and ...

After a tourist season in 2025 marred by violence, Kashmir is looking to stitch the sector back together and regain lost ...

Speaking about the resilience of the people of J&K, Omar Abdullah said that they are nothing if not resilient Chief minister Omar Abdullah on Saturday said that J&K tourism has seen a lot of ups and ...