Jollibee Group has officially launched its refreshed corporate brand identity, marking a new chapter in its global growth strategy with the unveiling of its new logo, the 'JoyMark'. The evolved ...

MANILA, Philippines — The Jollibee Group continues to strengthen its intellectual property portfolio after three of its most iconic brand assets—the Jollibee Mascot, the Jollibee Stacked Logo, and ...

MANILA -- The Jollibee Group is now using a new logo. In a statement, the company said the new Joymark icon symbolizes momentum, movement, and unity. The firm said its new corporate brand represents ...

MANILA, Philippines – The Jollibee Group’s mascot and stacked logo have made history as the first trademarks to be registered as well-known marks at the Intellectual Property Office of the Philippines ...

LISTED food giant Jollibee Foods Corp.’s (JFC) Chickenjoy was granted Well-Known Mark status by the Philippine Intellectual Property Office (IPOPHL) in 2025, making it the group’s third asset to ...