Nike’s new “I’m A Nike Guy” T-shirt revisits the moment 18-year-old LeBron James turned down adidas and Reebok and chose the ...

Nike has used LeBron James' 23rd signature basketball shoe to highlight pivotal moments throughout his legendary career. So far, six of the 23 colorways have been released (not in chronological order) ...

Los Angeles Lakers forward LeBron James takes a shot at the Toronto Raptors with the upcoming Nike LeBron 23 "LeBronto" ...

Remembering the 2012 NBA All-Star game and the Nike Basketball "Galaxy" series, LeBron James wore a "Big Bang" colorway of the Nike LeBron 23.

LeBron James delivered a major social-media moment Tuesday night, debuting his custom Florida A&M shoes in New York against the Brooklyn Nets. James unveiled the Nike LeBron 23 PEs as the Los Angeles ...

JR Smith started the season in a terrible rut. Through his first 10 games he reached double digits in the scoring column just twice, shooting 27.5 percent from the field and 23.4 percent from 3 during ...