While the Air Max LeBron 8 commercial was all about LeBron James and his public image, the new commercial for the LeBron 8 V/2 is all about the shoe. The series of LeBron 8 shoes are themed after a ...

The Toronto Raptors had tied up the Eastern Conference Finals against the Cleveland Cavaliers at 2-2 heading into a pivotal Game 5. That's when LeBron James took over, dropping 23 points in a blowout ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

The 40-year-old James is one of the most polarising figures in sport. Watch an average 6 games per week and every game of the NFL Postseason, LIVE with ESPN on Kayo Sports | New to Kayo? Join now and ...

— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

Bryce James (5), the son of NBA player LeBron James, stands with his teammates by the bench before the game between Sierra Canyon and Bartlett High School. / Chris Day/The Commercial Appeal / USA ...