The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward. Once the quiet architects behind dashboards and reports, marketing scientists are now at ...

Marketing is a young science that needs to be nurtured and nourished if the industry wants to enter an “age of enlightenment”, according to professor Jenni Romaniuk, associate director of the ...

Doctoral students in Marketing who have not yet defended a dissertation proposal are expected to attend the seminar series of the Department Marketing, and each semester they receive a grade on their ...

The research is clear on this one thing — and I’ve used it to take my business from $60M to nearly $120M in 5 years. Direct mail is back: Print works differently — and better — in our brains. Research ...