Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Do you remember the For Dummies books that were popular years ...

Digital marketing is complex and the savvy marketing manager has to get a firm grasp on some of the terminology to make sound decisions for the business. It seems like the digital age introduces new ...

Marketers frequently talk about "quality," "value," "strategy," "performance," "reputation," "position," and "branding"—all of them important concepts. However ...

Opinions expressed by Entrepreneur contributors are their own. If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your ...

In marketing terminology, target insight is the marketing department's knowledge of a product need for a uniform target segment. Often this knowledge comes from an analysis of recent changes in ...

In recent years, many countries have begun to crack down on the use of vague food marketing terms, such as ‘Fresh’ and ‘Natural’, issuing guidelines on how such jargon should be used. Yet some ...

Mobile marketing is a fairly new field with its very own lexicon and lingo. Becoming a mobile marketing master requires that you know the terms of the trade. From SoLoMo to SDKs, we’re detailing all ...