(THE STAR/ASIA NEWS NETWORK) - It isn't often that a major spirits brand replaces one of its flagship products, let alone one that has been around for more than half a century. That is exactly what ...

The launch of Year of the Horse limited editions and gift boxes is supported by an omnichannel campaign and travel retail activations at key airports in Asia Pacific and the USA.

They're maturing everything in bourbon barrels these days, it seems. First it was Scotch whisky, which has long relied on castaway casks from the American whisky trade, the far more affordable ...

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The Martell Year of the Horse Limited Editions Collection is supported with a 360 campaign and GTR activations ...

It isn’t often that a major spirits brand replaces one of its flagship products, let alone one that has been around for more than half a century. That is exactly what Martell is doing with its VSOP ...

With the arrival of a bottle of the new Martell VSOP Red Barrel expression, I was eager to find someone to join me in sampling its contents. You'd think that would be easy - after all, fine French ...

Pernod Ricard is set to launch a limited edition Martell VSOP Cognac into travel retail in Singapore to support the beginning of a five-year partnership with the Royal Palace of Versailles in France.

For many people, cognac suffers from an old-fashioned image. At Martell, we are trying to lead the way in rejuvenating the category and dispelling a few myths. Not that we are not proud of our ...