Industry legend maps out how AI will shrink creative teams, supercharge hyper-personalisation and turn media buying into an ...

At Cannes Lions 2026, Sir Martin Sorrell discusses AI, media concentration, Brand India, agency transformation and why human ...

S4 Capital’s Executive Chairman, Sir Martin Sorrell, explains why Cannes Lions is no longer an agency showcase, how tech ...

If you want to annoy Sir Martin Sorrell, ask him about AI and creativity. The S4 Capital founder barely lets the question ...

Martin Sorrell is bullish on Amazon. The platform will eventually reach $100 billion in ad spend, Sorrell, the CEO of S4 Capital and former WPP honcho, predicted Tuesday at AdExchanger’s Programmatic ...

Marketers that pulled ad budget as the coronavirus pandemic hit should be planning for a speedy return as lockdowns are eased, according to industry veteran Martin Sorrell. Multinationals postponed ad ...

Advertising guru Martin Sorrell on Wednesday questioned the prospects of Donald Trump's newly public Truth Social platform. The S4 Capital founder said it was currently "unfathomable" that clients ...

In a recent BBC Radio 4 interview, Martin Sorrell – who left WPP in 2018 to launch rival holding company S4 Capital, which is also home to the media agency Monks – declared the death of PR by saying: ...