Dining out at a decades-old chain like McDonald's can invoke some powerful nostalgia. Although the price of the Big Mac has changed, many menu items haven't, with the dependably colorful environs only ...
Back in 1979, McDonald's ad exec Bob Bernstein had a lightbulb moment: Why not turn the packaging itself into the main attraction and toss in a toy? And with that, the first McDonald's U.S. Happy Meal ...
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