Search engine giant Google recently announced a move away from its decade-old universal analytics platform to embrace a post-cookies, multi-channel attribution future with its new system, Google ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Alex Becker, founder of Hyros, has transitioned from his role as CEO and has assumed the position of Chief Revenue Officer and will be heavily focused on product development. “Inman’s years of ...