Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

Thanks to popular shows like “Squid Game,” plus price hikes and growing advertising revenues, Netflix on Thursday reported strong growth in the second quarter, beating analysts’ expectations. The Los ...

In its first 15 years, Netflix’s main pitch to subscribers was that they could watch TV without any ads. But since launching an ad-supported subscription tier in 2022, it’s looking more like the ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access Netflix inventory. The pact is along the lines of a major team-up between ...

Netflix's advertising business is scaling fast. International markets are still wide open. Franchises create durability for the company's vast content library. Netflix (NASDAQ: NFLX) has come a long ...

A new landmark partnership between movie and television streaming giant Netflix and the world's largest beer producer AB InBev is betting on "cheers" in the living room. Fox News Digital spoke with ...

Sales from Netflix's developing ad-supported subscription tier are growing fast, and could double in the coming year In its first 15 years, Netflix's main pitch to subscribers was that they could ...