Are you a print subscriber? Activate your account. By Parker Herren - 11 hours 26 min ago By Ad Age Studio 30 - 13 hours 33 min ago By Phoebe Bain - 14 hours 26 min ago 15 hours 18 min ago 15 hours 41 ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pedigree on Wednesday launched Adoptable, an ...

It's a dog's life. Masterfoods' latest Pedigree dog food campaign seeks to position the brand squarely among the tail-wagging, lamp post-sniffing constituency. The campaign was created by Whybin\TBWA.

The digital ad film is aimed at creating awareness amongst pet parents around the importance of ‘100% complete & balanced food*’ for pets with Varun as its ambassador. MARS Petcare, a pioneer in pet ...