In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

A free Radio World ebook explores “Recipes for Visual Display.” This is an excerpt. Jeff Detweiler is senior director, broadcast business development for Xperi Inc. Radio World: How well do you think ...

Maryland Senate candidate Angela Alsobrooks spent 124% more on radio advertising than opponent Larry Hogan between March and October of this year, according to a Capital News Service analysis of data ...

The “Local First” digital advertising and marketing company with radio stations in markets ranging from Buffalo to Bangor, Me., has signed its latest strategic digital advertising partnership. It is ...

Jelli’s programmatic platform for broadcast radio advertising is growing, with the addition this week of seven new stations across the country, including major properties owned by Emmis Communications ...

Daniel Brown of San Simeon is the owner of KZRP 99.3 FM Radio in San Simeon. He and wife, Tran Quach, also serve on the ...