Tip #1: Don't buy a watch from the inside of a trench coat.

Whether it is a Daytona, a Submariner, a Datejust or a GMT-Master II, Rolex watches have long enjoyed a hallowed status second to none. For most people, owning a Rolex is not just about keeping time, ...

“Would you like a glass of champagne?” Even though I'm painfully thirsty and nervous beyond belief, I decline the salesperson's offer. I’m sitting upstairs in Rolex’s flagship London store on Old Bond ...

Add Yahoo as a preferred source to see more of our stories on Google. Rolex makes roughly 1 million watches a year, according to the best estimates. Sounds like a big number, but nine figures isn't ...

The days when an ordinary person could identify a fake Rolex easily are gone—there are no simple giveaways like a ticking second hand instead of a smoothly sweeping one. “Modern fake watches are ...

Half of replica watches are Rolex replicas, according to Watchfinder's CEO. The exec told Bloomberg that the brand sees the highest demand on replica markets. Meanwhile, prices for luxury watches have ...

Watchfinder, which is owned by Swiss luxury corporation Richemont, was once able to spot 80 percent of fake watches on sight. However, van de Vall says that now only 20 percent can be visually ...

Luxury watch dealers are battling "superclone" counterfeits so convincing they fool experienced professionals. Bezel rejected 34% of watches submitted for sale in 2025, with fake papers and stolen ...

The replica watch market is getting more and more sophisticated, and roughly half the market is comprised of Rolex fakes, according to the chief executive of Watchfinder & Co. In an interview with ...