The youngin’s may not know it, but Grant Hill was one of the NBA’s leading stars with a signature sneaker to match before injuries derailed his career after just six seasons. Hill’s FILAs were an ...

Sprite has been encouraging young people to break free from convention and become more individual – by buying into the brand en masse. The July-launched “Stand Out” campaign seems to have resonated ...

Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...

For years, hip-hop has had an interesting and lucrative relationship with corporate America. Take last year for example. With the release of its annual list of top earning hip-hop acts, Forbes noted ...