Ammon Runger is an 18-year-old whose Roblox-focused YouTube channel has 158,000 subscribers. He also works as a video editor for other YouTubers, which has made him $55,000 since May 2021.

Philipp Batura didn’t expect one of his most successful designs to be a giant red bow. Simple and cartoonishly oversized, the Big Hair Bow became one of Roblox’s biggest fashion hits during Christmas, ...

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